Identity | Care Guide
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Thank you for purchasing your footwear from Identity. Here are some tips to ensure that your shoes last longer and retain their appearance and remain comfortable to wear.

Protect new shoes:
Pre-treat your new shoes before wearing them with an appropriate protector (e.g. Leather, Suede and Fabric Protectors). This will waterproof and stain proof the shoes and ultimately prolong their life.

Give your shoes a rest:
Do not wear the same shoes two days in a row as shoes can take a whole day to dry out. Perspiration is a major reason for material failure.

Dry your wet shoes carefully:
Never put wet shoes in front of a fire or radiator as heat causes premature damage to uppers and soles. Rather let them dry naturally at room temperature and stuff them with clean paper to maintain their shape and fit.

Right way to clean shoes:

Leather Footwear

Nubuck and suede shoes

Fabric shoes

Beaded shoes



Non-defective returns
Identity will happily exchange non-faulty shoes if returned within one month of purchase, provided they are unworn, unmarked and the proof of purchase can be provided.

Defective returns
Identity will exchange shoes with quality related issues provided that they are returned within three months of purchase. We regret that we will not be able to refund or exchange shoes where there has been improper care or excessive wear.